LISTEN TO THE Event Speakers 2021
Director Social Media & Consumer PR EMEA
Sophie has grown her career in the travel industry working across Europe - from Paris and Venice to Brussels and Rome. Starting her career on Starwood Hotels’ Vita Futura Graduate Management Program, she then went on to lead Starwood (now Marriott)'s Digital Marketing for The Luxury Collection and Le Méridien hotels in Southern Europe, and now leads Radisson Hotel Group's Social Media strategy from their HQ in Brussels. Passionate about creative content, Sophie and her team drive innovation across the brands of Radisson Hotel Group together with Social Care, Social Commerce and Influencer Marketing activities.
Digital Influencer Manager, Oxfam GB
Flora is Digital Influencer Manager at Oxfam Great Britain. At the age of 21 she successfully ran an election campaign to lead her Students’ Union, becoming their first female President in a decade and beginning her career within the not-for-profit sector. She joined Oxfam as a Marketing Executive in July 2019 and immediately took responsibility for recruiting influencers for their inaugural ‘Second Hand September’ campaign. Having successfully delivered influencer coverage throughout the campaign, Flora was appointed Oxfam’s first Digital Influencer Manager. In the past 12 months she has built Oxfam’s influencer outreach, working with some of the biggest names in sustainable fashion and lifestyle, as well as supporting up and coming content creators.
Influencer Marketing and Social Media Manager, Universal Music
Jasira has always had a passion for marketing and therefore traveled around the world from China to, New York and from Amsterdam to Sweden to learn from the best. After finishing her masters in International Marketing and Brand Management in Lund, she dipped her toes in the music industry and never left. She focuses on developing Social Media Strategies for artists and Influencer Marketing Collaborations. Jasira has had the privilege to work with artists and influencers like Duncan Laurence, Billie Eilish, Emma Heesters, Nikkie Tutorials, Bram Krikke, Sara Dol and create influencer strategies using the latest social media tools.
Global Marketing Manager Communications & Influence - Chivas Regal, Pernod Ricard
SVP, Marketing, Tipalti
Groundbreaking B2B innovator with deep marketing and communications expertise across multiple industries and geos. Currently, Amisha is Senior Vice President of Marketing at Tipalti. In her previous role, she is founded the global influencer marketing program at SAP to help drive demand gen and global marketing campaigns. She’s worked in public relations firms and marketing roles in Silicon Valley for the past 15 years from startups to large enterprises such as HP, Google, Accenture and Time-WarnerRecently recognized in PR Week’s Women to Watch 2020, Top 50 Influence Marketer by Talking Influence and Top Digital Marketer on LinkedIn
Head of Communication, Advocacy & Influencer Marketing, Lancôme
Flora Coluccia’s career spans over 20 years in Communications, Marketing and Public Relations for Luxury brands both in fashion and cosmetics and skin care. She’s been working for L’Oreal Group for over 13 years, where she’s currently the Head of Communication and Influencer Marketing for French luxury perfumes and cosmetics house Lancôme. Prior to this, she worked for LVMH Group as a Head of Communication and PR for the entire luxury portfolio in Italy. She has also worked as International PR Manager at Versace, Sergio Rossi and Romeo Gigli. Flora holds a Degree in Foreign Languages and Literature from the International University of Languages and Media IULM (Milan, Italy), and a MA in Communication and Marketing at Accademia Di Comunicazione in Milan. She’s specialised in developing Communication & Social Media Strategy to support the launch of products and their brand awareness. She considers herself a team leader with a very creative profile.
Digital Engagement and Customer Development, Colgate-Palmolive
Pierfancesco started as a media professional in Italy, creating and activating media strategies that span from movies like Madagascar for Universal Pictures to the promotion of the entire Pantene range rebrand for P&G. He moved to London to join the Global Media team at Unilever working on brands like Sunsilk and Tresemme. He was also the media lead for All Things Hair, a search driven platform where all content was produced by Influencers. He then joined the Northern Europe team of Colgate, opening up the Digital Engagement role for the Oral Care professional team, before moving to Germany to keep expanding the digital capabilities and reach of the Professional team.
Global Head of Media, Marketing and Luxury Expert
Maria is a passionate speaker and digital enthusiast.
As the Global Head of Media & Advertising at Montblanc, Maria oversees the global media and advertisement strategy for 22 markets across all online and offline channels, is dedicated to digitally transform the luxury maison while enabling a seamless user journey and full Marketing funnel.
As Team Lead Online Marketing at Amazon, Maria was responsible for the Marketing and Communications strategy for premium brands on Amazon across Germany, Italy and Spain. She managed strategic market initiatives, global promotions e.g. Cyber Week or Prime Day to improve the business while managing external partners, the Amazon Media Group relations and internal stakeholders.
Maria is an alumni of the London School of Economics and Rocket Internet where she worked as Head of Communications for Southeast Asia at Zalora (Asian Zalando), driving the business and all brand relations across 7 markets. Maria is very passionate about the digitalization across various industries - from start-ups to luxury maisons with a unique growth mindset. She has strong expertise in digital and offline Marketing, digital transformation as well as B2B and B2C consumer Marketing and management.
Director of Social Media, Weber-Stephens Products LLC
Curtis has nearly two decades of combined experience in marketing, communications and social/digital strategy. He is a highly regarded brand strategist and social media expert who has led the social engagement efforts for a range of organisations including Southwest Airlines, The American Red Cross and The Society of Human Resource Management (SHRM) and most recently at Kroger. His expertise has been featured in a range of media outlets including: Forbes.com, The Wall Street Journal, MSNBC.com, TheNextWeb.com, and Mashable.com.
Over the past decade, Curtis has developed and cultivated award-winning Influencer programs that leverage a mix of celebrities, subject matter experts and lifestyle influencers to generate results. Under his leadership, Southwest Airlines developed the Southwest Storytellers Program, a first of its kind influencer program in the travel industry. He has also been a strong advocate of increased diversity and inclusion in influencer engagement.
Curtis serves on the Advisory Board of the Smithsonian’s Anacostia Community Museum and the Mayor’s Smart City Tech Task Force in Seat Pleasant Maryland.
Social Media Star, Influencer
Jonathan Saccone Joly is part of UK’s most influential family with over a decade of online success. Together with wife Anna, their four kids and six dogs, the Saccone Joly’s have over 6.8 million combined social media followers and were listed as Sunday Times’ most influential family in 2019. Jonathan was also crowned the official Celebrity Dad of the Year 2019, beating the likes of HRH Prince William!
Both Jonathan and his wife Anna are shining examples of talent making moves and experiencing success within the commercial sector, with an exclusive documentary with Stacey Dooley, Stacey Dooley Sleeps Over which documented their family life and huge rise in popularity. With a brand new YouTube channel ‘No Kids Allowed’ already building a huge following and Jonathan’s ever-growing success on TikTok were he surpassed 1M followers in 2020 - the Saccone Joly train shows no signs of slowing down!
CEO & Co-founder, Influencer
Ben Jeffries is the 24-year-old CEO and co-founder of Influencer, a global leader in influencer marketing. Ben founded Influencer, partnering with YouTube star Caspar Lee as co-founder and CVO. Ben has since led his team to close multiple investment rounds for Influencer, while taking on clients such as Mars, Alibaba, P&G and Ocado. Ben is an award-winning entrepreneur. Ben was named in Forbes’ 30 Under 30 2020, as well as being awarded The Drum’s Rising Star 2019, Media Week’s Rising Star 2018 and BMW’s UK Tech Founder 2018.
Senior Communications Manager - Dove Global, Unilever
Claudia started her career in Communications almost by accident, taking up an internship at award-winning agency Ketchum. Claudia soon developed a passion for Public Relations and was there through the rise and continued evolution of influencer marketing – bringing an intrinsic understanding of what works and what doesn’t. Claudia is a beauty specialist having worked across luxury and mass brands such as Olay, Pantene, Carita, Decléor and Topshop Beauty but, 4 years ago, made the move in-house to Unilever and Dove, to help on build an award-winning internal Global Communications team. At Dove, Claudia works across Dove purpose, brand action and innovation, building global communications strategies across several categories.
Journalist, Event MC and Fortune 500 Podcast Host
Oisin Lunny is an award-winning marketer, mobile expert, public speaker and journalist. His professional experience includes roles as Global Product Manager, UK Country Manager, Technical VP and Chief Evangelist. He holds a position as the Professor of UX Driven Business at Barcelona Technology School, where he is also a member of the Academic Board.
Oisin has hosted, moderated and given keynote presentations at over 200 conferences in every corner of the world, including TEDx, MWC and six times at SXSW. He is a regular contributor to Forbes.com, has written for The Guardian, and been featured on CNN, BBC, The Observer, The Telegraph, Business Reporter, The Drum, Customer Experience Magazine and CMO.com.
He sits on advisory boards for SXSW, DMWF, DTS, MxTE, CEW and CXFO, and was named the #5 most engaged marketer in the UK by LinkedIn. He is also the music editor of PHOENIX Magazine and maintains a parallel profile as a film composer, producer, and DJ.
Influencer Marketing Manager [Global], Bolt
Experienced marketeer with a background in working for some of the most inspirational brands like Nike. Previously as part of the brand marketing teams, executing campaigns [across digital/comms/retail/social] in diverse regions: Penfield in London, Nike in the Baltics and the Middle East. Currently, I'm part of the Growth division at Bolt [a leading mobility platform in Europe & Africa], leading the performance-driven Global Influencer Marketing efforts.
Head of Social Media, The Bicester Village Shopping Collection
Josh is Head of Social Media for The Bicester Village Shopping Collection, one of the world’s leading luxury shopping destinations with a collection of 11 Villages across Europe and China.
Previously working in luxury automotive at Jaguar Land Rover, he joined The Bicester Village Shopping Collection in August 2016 to create & implement the businesses social media strategy.
Currently leading the influencer programme across 9 European shopping destinations & relevant source markets including China, Russia & Middle East. Working with a diverse mix of influencers across fashion, travel & lifestyle, as well as supporting up and coming content creators.
Head of Growth, Affable.ai
Hannes Santana combines extensive knowledge of markets across 3 continents and a deep understanding of business growth, media management and strategic partnerships. Before joining Affable, Santana gained experience building marketing and business development teams in the tech & startup industries with a strong focus on growth tactics involving amongst other business drivers, influencer marketing
Head of Influencer Marketing, MediaCom
Whilst working in Financial Services, Emily discovered blogging as a creative outlet and started to recognise the opportunity for brands and influencers to collaborate on UGC and authentic WOM at scale. 4 years ago she turned her passion into her career and entered the influencer marketing industry in its very early stages, joining the influencer platform Takumi. In 2017, with the launch of TRIBE UK, Emily joined the team to lead brand partnerships & later took her experience across to spearhead their US launch. Upon her recent return to the UK, she’s joined MediaCom as Head of Influencer Marketing Strategy, working across their entire UK & WW client groups including Mars, Coca Cola, Sony PlayStation, American Airlines and many more.
Founder and CMO, MG Empower
Maira Genovese is the Founder and CMO of MG Empower, a leading global influencer marketing agency. Before starting her own business, she built an over 20-year career in Marketing & Digital, working inside some of the world’s most-loved brands such as American Express, Yves Saint Laurent, Burberry and Value Retail.
Maira strongly believes excellence comes from having a meaningful purpose and a true passion at the core of every project. That's why authentic storytelling is the main principle of MG Empower since its foundation, in 2017, when she aimed to create a new-age integrated agency that would reshape the future of brand communications inspired by her unique vision: empowering people.
MG Empower's core values also reflect this vision, from the name of the agency to the mission of empowering brands to engage with communities at scale through the powerful voices of influencers.
Along with MG Empower diverse team, Maira has already counselled leading brands like TikTok, Chopard, Ford, Porsche, Bumble, Biossance, StarzPlay, SnapChat and Deliveroo. Besides helping them achieve their goals creatively, her strategic approach focuses on building long-lasting connections and driving positive impact in scale, always looking to go above and beyond.
Head of Social & Advocacy, MADE.COM
With over 13 years of experience in digital and consumer marketing, Lauren now leads MADE.COM's global Social and Brand Advocacy teams from the London HQ. Lauren oversees a Europe wide team responsible for social content creation, community management and UGC generation alongside building MADE's share of voice through relationships with content creators, customers and employees.
With a host of experience in digital marketing at brands including Sky Media and Netmums, Lauren then started at Benefit Cosmetics in 2016 where she oversaw digital advertising and influencer marketing for the make-up brand, generating a new collective of brand advocates.
Lauren joined MADE in May 2019, setting up the in-house advocacy team, and has since expanded her remit to lead both the Social and Advocacy teams across 9 European markets