Our Europe 2022 Speakers
Nicola Calia
Influencer Marketing Manager, Vinted
Nicola Calia
Influencer Marketing Manager, Vinted
Nicola Calia is an experienced marketing and advertising professional. Driven by his passion for digital and social media, he takes pride in managing innovative online campaigns for brands. As an influencer marketing manager at Vinted, his objectives include running performance-oriented influencer campaigns for three markets including the Netherlands.
He has worked for companies like Vinted, OneFootball and adidas. In the last three years, he has dealt primarily with influencer marketing building an extensive expertise in both operational and strategic sides of the field.
Jorne Korzelius
Head of Marketing, FitBit
Jorne Korzelius
Head of Marketing, FitBit
Jorne Korzelius is Head of Marketing Fitbit for Northern Europe @ Google and leading a team responsible for media, public relations, social media, and retail marketing across the region. He has professional experience in FMCG, consumer electronics, and health and over 15 years of experience in building data-driven strategies for brands like Fitbit (now part of Google), Samsung and Nespresso.
Influencer marketing has been in the heart of the marketing strategy for Fitbit for the past years. Building authentic, long-term relationships with Fitbit brand ambassadors have played an important role in driving brand growth.
Mathis Betz
Chief Commercial Officer, IROIN ® Influencer Marketing Suite
Mathis Betz
Chief Commercial Officer, IROIN ® Influencer Marketing Suite
Mathis is a digital nomad and digital native who focuses on implementing software to optimize workflows for marketers who work with influencers. Next to visiting 30+ countries in the last few years, he’s implemented software solutions in over 200 companies, which led him to have a unique perspective on the influencer marketing industry.
Natalia Arantes
Influencer Marketing Lead PT, OneFootball
Natalia Arantes
Influencer Marketing Lead PT, OneFootball
Influencer Marketing Lead PT at OneFootball, Natalia oversees a team of 5 marketers who manage influencer campaigns for the Portuguese-speaking countries with a focus on user acquisition in Brazil, being responsible for the strategy of one of the biggest markets from the company, its budget, and performance KPIs. With years of experience in the industry, has worked at OneFootball for the last 4,5 years and followed close its development from a small Start-up until it became a Unicorn.
Vik Khagram
Influencer Marketing Lead, Ketchum
Vik Khagram
Influencer Marketing Lead, Ketchum
Vik is the Influencer Marketing Lead at Ketchum UK, with over 9 years of experience in Social Media Strategy and Influencer Marketing. He was named in the Talking Influence, Influencer Top 50 in 2020 and has also been a judge at the Influencer Marketing Awards for the last 2 years. He has strong experience in the influencer strategy and activation, helping to create high impact campaigns using his deep-rooted knowledge of wider cultures and platforms both online and offline, collaborating with an array of influencers from Mega Celebrities down to Micro Influencers along the way.
He has deep experience in influencer strategy and campaign activations, helping to create impactful campaigns using his deep-rooted knowledge of wider cultures and platforms both online and offline. Working with celebrity talent all the way down to micro influencers, Vik is a real cultural zeitgeist and understands the different nuances of many spaces such as music, sport, fashion, beauty and other facets of popular culture.
Vik has worked with a range of clients during his career including; Colgate-Palmolive, Unilever, Nike, Hotels.com, Warner Brothers, Campari Group Whirlpool Group, Tabasco, Diageo, EA Sports, Hellman’s, Samsung, P&G and many more.
Maira Genovese
Founder and President, MG Empower
Maira Genovese
Founder and President, MG Empower
Maira Genovese is an Entrepreneur, Speaker, Founder and President of the digital
marketing powerhouse MG Empower.
Before founding MG Empower in 2017, she held marketing positions with industry titans
American Express, Kering, and Value Retail.
Throughout her career, Maira has been driven by her vision to empower people. This vision,
combined with her passionate belief that excellence can only be achieved through
meaningful purpose, forms the bedrock of values upheld through every facet of MG
Empower- a new-age digital communications agency that has ripped up the rulebooks and
reframed how brands connect with global communities. Within just five years, in 2021, MG
Empower was acquired by the US-headquartered Amyris Inc. Maira continues to lead the
agency as President, focusing on innovation development and global scaling.
A trusted advisor to some of the world’s most inspiring brands, including TikTok, Chopard,
Ford, Porsche, Bumble, Biossance, StarzPlay, SnapChat and Deliveroo, Maira is
internationally recognised as a driving force in shaping the future of marketing through digital
innovation grounded in her unprecedented understanding of cultural insight and social
intelligence.
Maxime Hendriks
Campaign Manager
Maxime Hendriks
Campaign Manager
Maxime Hendriks is Campaign Manager at We Are Era where she manages influencer campaigns from briefing and coordination to reporting. She has extensive experience in connecting brands with social influencers to increase social following, build brand awareness and drive social media audience to the brand’s social page or website.
While the influencers are the face of the content, Maxime is the person behind-the-scenes, making it all happen for brands like Vinted, HelloFresh, About You, TikTok and Playstation.
Vik Khagram
Influencer Marketing Lead, Ketchum
Vik Khagram
Influencer Marketing Lead, Ketchum
Vik is the Influencer Marketing Lead at Ketchum UK, with over 9 years of experience in Social Media Strategy and Influencer Marketing. He was named in the Talking Influence, Influencer Top 50 in 2020 and has also been a judge at the Influencer Marketing Awards for the last 2 years. He has strong experience in the influencer strategy and activation, helping to create high impact campaigns using his deep-rooted knowledge of wider cultures and platforms both online and offline, collaborating with an array of influencers from Mega Celebrities down to Micro Influencers along the way.
He has deep experience in influencer strategy and campaign activations, helping to create impactful campaigns using his deep-rooted knowledge of wider cultures and platforms both online and offline. Working with celebrity talent all the way down to micro influencers, Vik is a real cultural zeitgeist and understands the different nuances of many spaces such as music, sport, fashion, beauty and other facets of popular culture.
Vik has worked with a range of clients during his career including; Colgate-Palmolive, Unilever, Nike, Hotels.com, Warner Brothers, Campari Group Whirlpool Group, Tabasco, Diageo, EA Sports, Hellman’s, Samsung, P&G and many more.
Maira Genovese
Founder and President, MG Empower
Maira Genovese
Founder and President, MG Empower
Maira Genovese is an Entrepreneur, Speaker, Founder and President of the digital
marketing powerhouse MG Empower.
Before founding MG Empower in 2017, she held marketing positions with industry titans
American Express, Kering, and Value Retail.
Throughout her career, Maira has been driven by her vision to empower people. This vision,
combined with her passionate belief that excellence can only be achieved through
meaningful purpose, forms the bedrock of values upheld through every facet of MG
Empower- a new-age digital communications agency that has ripped up the rulebooks and
reframed how brands connect with global communities. Within just five years, in 2021, MG
Empower was acquired by the US-headquartered Amyris Inc. Maira continues to lead the
agency as President, focusing on innovation development and global scaling.
A trusted advisor to some of the world’s most inspiring brands, including TikTok, Chopard,
Ford, Porsche, Bumble, Biossance, StarzPlay, SnapChat and Deliveroo, Maira is
internationally recognised as a driving force in shaping the future of marketing through digital
innovation grounded in her unprecedented understanding of cultural insight and social
intelligence.
Previous Series Speakers
Sophie Clarke
Director Social Media & Consumer PR EMEA
Sophie Clarke
Director Social Media & Consumer PR EMEA
Sophie has grown her career in the travel industry working across Europe - from Paris and Venice to Brussels and Rome. Starting her career on Starwood Hotels’ Vita Futura Graduate Management Program, she then went on to lead Starwood (now Marriott)'s Digital Marketing for The Luxury Collection and Le Méridien hotels in Southern Europe, and now leads Radisson Hotel Group's Social Media strategy from their HQ in Brussels. Passionate about creative content, Sophie and her team drive innovation across the brands of Radisson Hotel Group together with Social Care, Social Commerce and Influencer Marketing activities.
Flora Noble
Social Media and Student Partnerships Manager, Group GTI
Flora Noble
Social Media and Student Partnerships Manager, Group GTI
Flora is Social Media and Student Partnerships Manager for Group GTI, who deliver the UK’s biggest graduate careers platform, target jobs. Prior to this role, Flora was Oxfam GB’s first Digital Influencer Manager, creating an influencer marketing strategy that built on Oxfam’s status as one of the most well-known not-for-profits in the world, as well as developing a community of influencers advocating for Oxfam online.
Flora currently manages all target jobs’ social media channels, and well as developing relationships with student brands and influencers, building on a higher education career that started as President of the University of Southampton Students’ Union 6 years ago.
Jasira Zondervan
Influencer Marketing and Social Media Manager, Universal Music
Jasira Zondervan
Influencer Marketing and Social Media Manager, Universal Music
Jasira has always had a passion for marketing and therefore traveled around the world from China to, New York and from Amsterdam to Sweden to learn from the best. After finishing her masters in International Marketing and Brand Management in Lund, she dipped her toes in the music industry and never left. She focuses on developing Social Media Strategies for artists and Influencer Marketing Collaborations. Jasira has had the privilege to work with artists and influencers like Duncan Laurence, Billie Eilish, Emma Heesters, Nikkie Tutorials, Bram Krikke, Sara Dol and create influencer strategies using the latest social media tools.
Martin Jaskolowski
Global Marketing Manager Communications & Influence - Chivas Regal, Pernod Ricard
Martin Jaskolowski
Global Marketing Manager Communications & Influence - Chivas Regal, Pernod Ricard
Amisha Gandhi
SVP, Marketing, Tipalti
Amisha Gandhi
SVP, Marketing, Tipalti
Groundbreaking B2B innovator with deep marketing and communications expertise across multiple industries and geos. Currently, Amisha is Senior Vice President of Marketing at Tipalti. In her previous role, she is founded the global influencer marketing program at SAP to help drive demand gen and global marketing campaigns. She’s worked in public relations firms and marketing roles in Silicon Valley for the past 15 years from startups to large enterprises such as HP, Google, Accenture and Time-WarnerRecently recognized in PR Week’s Women to Watch 2020, Top 50 Influence Marketer by Talking Influence and Top Digital Marketer on LinkedIn
Flora Coluccia
Head of Communication, Advocacy & Influencer Marketing, Lancôme
Flora Coluccia
Head of Communication, Advocacy & Influencer Marketing, Lancôme
Flora Coluccia’s career spans over 20 years in Communications, Marketing and Public Relations for Luxury brands both in fashion and cosmetics and skin care. She’s been working for L’Oreal Group for over 13 years, where she’s currently the Head of Communication and Influencer Marketing for French luxury perfumes and cosmetics house Lancôme. Prior to this, she worked for LVMH Group as a Head of Communication and PR for the entire luxury portfolio in Italy. She has also worked as International PR Manager at Versace, Sergio Rossi and Romeo Gigli. Flora holds a Degree in Foreign Languages and Literature from the International University of Languages and Media IULM (Milan, Italy), and a MA in Communication and Marketing at Accademia Di Comunicazione in Milan. She’s specialised in developing Communication & Social Media Strategy to support the launch of products and their brand awareness. She considers herself a team leader with a very creative profile.
Yenan Wang
Head of TikTok Live
Yenan Wang
Head of TikTok Live
Creative and performance-driven Content & Influencer Marketing professional. Possess over 10 years of professional experience working in media, digital and PR agencies.
Currently leading TikTok Live monetisation with building influencer agency partnerships to drive growth.
Marcus Foley
Co-Founder & Chief Client Officer, Tommy
Pierfrancesco Scotti
Digital Engagement and Customer Development, Colgate-Palmolive
Pierfrancesco Scotti
Digital Engagement and Customer Development, Colgate-Palmolive
Pierfancesco started as a media professional in Italy, creating and activating media strategies that span from movies like Madagascar for Universal Pictures to the promotion of the entire Pantene range rebrand for P&G. He moved to London to join the Global Media team at Unilever working on brands like Sunsilk and Tresemme. He was also the media lead for All Things Hair, a search driven platform where all content was produced by Influencers. He then joined the Northern Europe team of Colgate, opening up the Digital Engagement role for the Oral Care professional team, before moving to Germany to keep expanding the digital capabilities and reach of the Professional team.
Maria von Scheel-Plessen
Global Head of Media, Marketing and Luxury Expert
Maria von Scheel-Plessen
Global Head of Media, Marketing and Luxury Expert
Maria is a passionate speaker and digital enthusiast.
As the Global Head of Media & Advertising at Montblanc, Maria oversees the global media and advertisement strategy for 22 markets across all online and offline channels, is dedicated to digitally transform the luxury maison while enabling a seamless user journey and full Marketing funnel.
As Team Lead Online Marketing at Amazon, Maria was responsible for the Marketing and Communications strategy for premium brands on Amazon across Germany, Italy and Spain. She managed strategic market initiatives, global promotions e.g. Cyber Week or Prime Day to improve the business while managing external partners, the Amazon Media Group relations and internal stakeholders.
Maria is an alumni of the London School of Economics and Rocket Internet where she worked as Head of Communications for Southeast Asia at Zalora (Asian Zalando), driving the business and all brand relations across 7 markets. Maria is very passionate about the digitalization across various industries - from start-ups to luxury maisons with a unique growth mindset. She has strong expertise in digital and offline Marketing, digital transformation as well as B2B and B2C consumer Marketing and management.
Curtis Midkiff
Director of Social Media, Weber-Stephens Products LLC
Curtis Midkiff
Director of Social Media, Weber-Stephens Products LLC
Curtis has nearly two decades of combined experience in marketing, communications and social/digital strategy. He is a highly regarded brand strategist and social media expert who has led the social engagement efforts for a range of organisations including Southwest Airlines, The American Red Cross and The Society of Human Resource Management (SHRM) and most recently at Kroger. His expertise has been featured in a range of media outlets including: Forbes.com, The Wall Street Journal, MSNBC.com, TheNextWeb.com, and Mashable.com.
Over the past decade, Curtis has developed and cultivated award-winning Influencer programs that leverage a mix of celebrities, subject matter experts and lifestyle influencers to generate results. Under his leadership, Southwest Airlines developed the Southwest Storytellers Program, a first of its kind influencer program in the travel industry. He has also been a strong advocate of increased diversity and inclusion in influencer engagement.
Curtis serves on the Advisory Board of the Smithsonian’s Anacostia Community Museum and the Mayor’s Smart City Tech Task Force in Seat Pleasant Maryland.
Jonathan Saccone Joly
Social Media Star, Influencer
Jonathan Saccone Joly
Social Media Star, Influencer
Jonathan Saccone Joly is part of UK’s most influential family with over a decade of online success. Together with wife Anna, their four kids and six dogs, the Saccone Joly’s have over 6.8 million combined social media followers and were listed as Sunday Times’ most influential family in 2019. Jonathan was also crowned the official Celebrity Dad of the Year 2019, beating the likes of HRH Prince William!
Both Jonathan and his wife Anna are shining examples of talent making moves and experiencing success within the commercial sector, with an exclusive documentary with Stacey Dooley, Stacey Dooley Sleeps Over which documented their family life and huge rise in popularity. With a brand new YouTube channel ‘No Kids Allowed’ already building a huge following and Jonathan’s ever-growing success on TikTok were he surpassed 1M followers in 2020 - the Saccone Joly train shows no signs of slowing down!
Ben Jeffries
CEO & Co-founder, Influencer
Ben Jeffries
CEO & Co-founder, Influencer
Ben Jeffries is the 24-year-old CEO and co-founder of Influencer, a global leader in influencer marketing. Ben founded Influencer, partnering with YouTube star Caspar Lee as co-founder and CVO. Ben has since led his team to close multiple investment rounds for Influencer, while taking on clients such as Mars, Alibaba, P&G and Ocado. Ben is an award-winning entrepreneur. Ben was named in Forbes’ 30 Under 30 2020, as well as being awarded The Drum’s Rising Star 2019, Media Week’s Rising Star 2018 and BMW’s UK Tech Founder 2018.
Claudia Tezcan
Senior Communications Manager - Dove Global, Unilever
Claudia Tezcan
Senior Communications Manager - Dove Global, Unilever
Claudia started her career in Communications almost by accident, taking up an internship at award-winning agency Ketchum. Claudia soon developed a passion for Public Relations and was there through the rise and continued evolution of influencer marketing – bringing an intrinsic understanding of what works and what doesn’t. Claudia is a beauty specialist having worked across luxury and mass brands such as Olay, Pantene, Carita, Decléor and Topshop Beauty but, 4 years ago, made the move in-house to Unilever and Dove, to help on build an award-winning internal Global Communications team. At Dove, Claudia works across Dove purpose, brand action and innovation, building global communications strategies across several categories.
Oisin Lunny
Journalist, Event MC and Fortune 500 Podcast Host
Oisin Lunny
Journalist, Event MC and Fortune 500 Podcast Host
Oisin Lunny is an award-winning marketer, mobile expert, public speaker and journalist. His professional experience includes roles as Global Product Manager, UK Country Manager, Technical VP and Chief Evangelist. He holds a position as the Professor of UX Driven Business at Barcelona Technology School, where he is also a member of the Academic Board.
Oisin has hosted, moderated and given keynote presentations at over 200 conferences in every corner of the world, including TEDx, MWC and six times at SXSW. He is a regular contributor to Forbes.com, has written for The Guardian, and been featured on CNN, BBC, The Observer, The Telegraph, Business Reporter, The Drum, Customer Experience Magazine and CMO.com.
He sits on advisory boards for SXSW, DMWF, DTS, MxTE, CEW and CXFO, and was named the #5 most engaged marketer in the UK by LinkedIn. He is also the music editor of PHOENIX Magazine and maintains a parallel profile as a film composer, producer, and DJ.
Liisa Ennuste
Influencer Marketing Manager [Global], Bolt
Liisa Ennuste
Influencer Marketing Manager [Global], Bolt
Experienced marketeer with a background in working for some of the most inspirational brands like Nike. Previously as part of the brand marketing teams, executing campaigns [across digital/comms/retail/social] in diverse regions: Penfield in London, Nike in the Baltics and the Middle East. Currently, I'm part of the Growth division at Bolt [a leading mobility platform in Europe & Africa], leading the performance-driven Global Influencer Marketing efforts.
Josh Sellers
Head of Social Media, The Bicester Village Shopping Collection
Josh Sellers
Head of Social Media, The Bicester Village Shopping Collection
Josh is Head of Social Media for The Bicester Village Shopping Collection, one of the world’s leading luxury shopping destinations with a collection of 11 Villages across Europe and China.
Previously working in luxury automotive at Jaguar Land Rover, he joined The Bicester Village Shopping Collection in August 2016 to create & implement the businesses social media strategy.
Currently leading the influencer programme across 9 European shopping destinations & relevant source markets including China, Russia & Middle East. Working with a diverse mix of influencers across fashion, travel & lifestyle, as well as supporting up and coming content creators.
Hannes Santana
Head of Growth, Affable.ai
Hannes Santana
Head of Growth, Affable.ai
Hannes Santana combines extensive knowledge of markets across 3 continents and a deep understanding of business growth, media management and strategic partnerships. Before joining Affable, Santana gained experience building marketing and business development teams in the tech & startup industries with a strong focus on growth tactics involving amongst other business drivers, influencer marketing