Yenan Wang
Business Director of Content & Influencer, PHD
14:00 - 14:45
Wednesday 17 February Full Agenda
LIVE PANEL: The future of influencer marketing: Discover trends and technologies that will shape how brands interact with influencers
- Why forging long-term relationships with influencers is the most productive way forward
- Authenticity, brand-loyalty, high-quality content and long-term value – the magic formula for success?
- Exploring the key role of big data and analytics for increase efficiency
- How are brands harnessing global millennial spending power by measuring the sentiment of younger consumers?
- In a challenging post COVID-19 scenario, what’s the best strategy to get your influencers to drive action beyond awareness?
- TikTok and beyond: How to leverage influencer video to be most effective for your brand?