Yenan Wang

Head of TikTok Live

Creative and performance-driven Content & Influencer Marketing professional. Possess over 10 years of professional experience working in media, digital and PR agencies.

Currently leading TikTok Live monetisation with building influencer agency partnerships to drive growth.

10:30 -11:00

Friday, 24 June London 24 June 2022 NEW

Fireside chat: The rise and power of influencer live streaming

Live streaming has grown exponentially during the pandemic, drawing a rising number of viewers looking for a new way to connect. The influencer industry adapted well to these major changes. Many influencers used this opportunity to better understand the interests of their followers and to strengthen their relationship with them.

Going live is a great way for influencers to interact and connect with their followers. Join us to learn how TikTok Live helps influencers to build their fanbase.

We’ll be discussing:

  • Why should influencers go live?
  • Tips on going live on TikTok
  • Opportunities to monetise live streaming
  • The role that influencer agencies play in this ever-changing space