Vik is the Influencer Marketing Lead at Ketchum UK, with over 9 years of experience in Social Media Strategy and Influencer Marketing. He was named in the Talking Influence, Influencer Top 50 in 2020 and has also been a judge at the Influencer Marketing Awards for the last 2 years. He has strong experience in the influencer strategy and activation, helping to create high impact campaigns using his deep-rooted knowledge of wider cultures and platforms both online and offline, collaborating with an array of influencers from Mega Celebrities down to Micro Influencers along the way.

He has deep experience in influencer strategy and campaign activations, helping to create impactful campaigns using his deep-rooted knowledge of wider cultures and platforms both online and offline. Working with celebrity talent all the way down to micro influencers, Vik is a real cultural zeitgeist and understands the different nuances of many spaces such as music, sport, fashion, beauty and other facets of popular culture.

Vik has worked with a range of clients during his career including; Colgate-Palmolive, Unilever, Nike, Hotels.com, Warner Brothers, Campari Group Whirlpool Group, Tabasco, Diageo, EA Sports, Hellman’s, Samsung, P&G and many more.