Sophie Clarke

Director Social Media & Consumer PR EMEA

Sophie has grown her career in the travel industry working across Europe - from Paris and Venice to Brussels and Rome. Starting her career on Starwood Hotels’ Vita Futura Graduate Management Program, she then went on to lead Starwood (now Marriott)'s Digital Marketing for The Luxury Collection and Le Méridien hotels in Southern Europe, and now leads Radisson Hotel Group's Social Media strategy from their HQ in Brussels. Passionate about creative content, Sophie and her team drive innovation across the brands of Radisson Hotel Group together with Social Care, Social Commerce and Influencer Marketing activities.

09:00 -09:20

Wednesday 17 February Full Agenda

Why influencer marketing is a game changer for the hospitality sector: The Radisson Hotel Group story

  • Explore the key role of micro and nano influencers in Radisson's influencer marketing strategy
  • Understand why building strong and valuable long-term relationships with influencers is key beyond Covid-19 struggles
  • Discover why harnessing the power of incredibly quality content and storytelling is vital to engage customers and build trust
  • Delve into new creative influencer marketing campaigns and how to use influencers from across the globe to increase brand awareness and engagement