Sophie has grown her career in the travel industry working across Europe - from Paris and Venice to Brussels and Rome. Starting her career on Starwood Hotels’ Vita Futura Graduate Management Program, she then went on to lead Starwood (now Marriott)'s Digital Marketing for The Luxury Collection and Le Méridien hotels in Southern Europe, and now leads Radisson Hotel Group's Social Media strategy from their HQ in Brussels. Passionate about creative content, Sophie and her team drive innovation across the brands of Radisson Hotel Group together with Social Care, Social Commerce and Influencer Marketing activities.