Sarah Penny

Content & Research Director, Influencer Intelligence

Sarah Penny is the Content & Research Director at Influencer Intelligence and Fashion & Beauty Monitor. Influencer Intelligence is a leading influencer marketing platform that uses data, research and expert insight to enable brands to discover relevant influencers to create, track and measure impactful influencer and celebrity-led campaigns. Sarah leads on the content strategy, including the platform’s research reports and whitepapers and has a strong interest in educating companies to practice influencer marketing ethically and to its full potential.

14:30 - 15:00

Thursday, 23 June 1 London 23 June 2022 NEW

The Future of Creator Commerce: How influencers are key to driving social selling

Using creators to drive social commerce is a key trend for 2022. Understanding the opportunity to utilise influence throughout the funnel, marketers now recognise that influencers can provide the perfect interface between content and commerce.


Join Influencer Intelligence for an exclusive look at its latest research on the role of influencers in social selling.


This session will explore:

  • The challenges and opportunities facing marketers when using influencers for social commerce campaigns
  • Best practice guidance on executing influencer marketing campaigns to overcome these challenges and drive results
  • The future trends that marketers should be aware of in this space