Ricarda loves influencing change and adding value to any brand she works for by creating and implementing engaging PR and influencer campaigns. She has a track record and a lot of drive for creating and implementing creative cross-regional corporate and consumer campaigns and events that positively influence brand perception and consumer behaviour.

She's worked in London, Amsterdam and Berlin and has experience the tech, consumer electronics, fashion and sporting goods industries working for companies like Sony and LinkedIn, which allows her take a versatile and adaptive approach in her PR & Comms projects.

In her current role at ASICS EMEA she looks after PR for all Running products across the region and manages the ASICS FrontRunner community, which include nearly 700 worldwide brand ambassadors.