Pierfancesco started as a media professional in Italy, creating and activating media strategies that span from movies like Madagascar for Universal Pictures to the promotion of the entire Pantene range rebrand for P&G. He moved to London to join the Global Media team at Unilever working on brands like Sunsilk and Tresemme. He was also the media lead for All Things Hair, a search driven platform where all content was produced by Influencers. He then joined the Northern Europe team of Colgate, opening up the Digital Engagement role for the Oral Care professional team, before moving to Germany to keep expanding the digital capabilities and reach of the Professional team.