Global Marketing Manager Communications & Influence - Chivas Regal, Pernod Ricard
Martin is a highly driven and commercially astute Marketing professional with experience at both a local and international level. Currently, Martin is the Global Brand Communications & Digital Lead at Chivas Regal – Pernod Ricard, where he is leading the strategic and creative development of campaigns for brand, product, celebrities, influencers and partnerships.
10:30 - 10:50
Wednesday 17 February Full Agenda
Whisky and Influencer Marketing
- Exploring the history of the Chivas Regal brand within Pernod Ricard
- The motives of why they launched into influencer marketing
- How Chivas Regal works with influencers - micro and macro.
- Looking ahead - what to plan your campaigns and the future landscape of influencer marketing in 2021.