Mareike Hoeft

Affiliates, Partnerships & Influencer Executive,  tails.com

Mareike Hoeft is Affiliates, Partnerships & Influencer Executive at tails.com and Republic of Cats, two leading DTC subscription tailored pet food brands. She manages the three channels for Germany and Austria for tails.com and UK Affiliates for Republic of Cats.

Since joining tails.com in 202, Mareike established and significantly grown the Affiliate campaigns across both brands, plus launched the Partnerships and Influencer Marketing channels in Germany.

Previously she developed the growth strategy and led Partnerships in the UK and Ireland for Readly, an award winning, digital magazine platform

09:30 - 10:00

Friday, 24 June London 24 June 2022 NEW

Raise the Woof - testing our way to success! Growing the Influencer Marketing channel at tails.com

In this session, tails.com will discuss how they established and scaled Influencer Marketing in the UK, France and Germany. Achieving both brand awareness and new customer acquisition goals by extensive testing, the right strategy and great execution.

  • Testing at pace with a limited budget - working with different content creators, agencies, tools and platforms
  • Launching Influencer Marketing in France and Germany
  • How to achieve both brand awareness and acquisition goals
  • The benefits of organic and paid activity
  • Challenges and key learnings