Who leads the relationship when an influencer is almost as famous as your product?

Distinction and authenticity are critical. Chasing reach without understanding the connection between your product and the influencer will create content that feels hollow. Get the wrong star, or an overused celebrity and your brand won’t get the attribution it deserves. Working with someone who doesn’t want to truly collaborate can end up being a thankless task.

Marcus will also share some great work, some rules, observations and considerations to help you get the most from working with top tier talent.