Maira Genovese is an Entrepreneur, Speaker, Founder and President of the digital
marketing powerhouse MG Empower.
Before founding MG Empower in 2017, she held marketing positions with industry titans
American Express, Kering, and Value Retail.
Throughout her career, Maira has been driven by her vision to empower people. This vision,
combined with her passionate belief that excellence can only be achieved through
meaningful purpose, forms the bedrock of values upheld through every facet of MG
Empower- a new-age digital communications agency that has ripped up the rulebooks and
reframed how brands connect with global communities. Within just five years, in 2021, MG
Empower was acquired by the US-headquartered Amyris Inc. Maira continues to lead the
agency as President, focusing on innovation development and global scaling.
A trusted advisor to some of the world’s most inspiring brands, including TikTok, Chopard,
Ford, Porsche, Bumble, Biossance, StarzPlay, SnapChat and Deliveroo, Maira is
internationally recognised as a driving force in shaping the future of marketing through digital
innovation grounded in her unprecedented understanding of cultural insight and social