With over 13 years of experience in digital and consumer marketing, Lauren now leads MADE.COM's global Social and Brand Advocacy teams from the London HQ. Lauren oversees a Europe wide team responsible for social content creation, community management and UGC generation alongside building MADE's share of voice through relationships with content creators, customers and employees.
With a host of experience in digital marketing at brands including Sky Media and Netmums, Lauren then started at Benefit Cosmetics in 2016 where she oversaw digital advertising and influencer marketing for the make-up brand, generating a new collective of brand advocates.
Lauren joined MADE in May 2019, setting up the in-house advocacy team, and has since expanded her remit to lead both the Social and Advocacy teams across 9 European markets
Wednesday 17 February Full Agenda
Live Fireside Chat: Power of UGC in Traditional Media
Join Lauren Spearman, Head of Social & Advocacy at MADE.COm and Emily Trenouth, Head of Influencer Marketing Strategy at MediaCom as we deep dive into the world of User-Generated Content and Influencer Marketing Strategies.
This 45-minute fire-side chat will explore the rise in UGC as tactic marketers should utilise and how this can be used beyond organic media.