Josh Sellers

Head of Social Media, The Bicester Village Shopping Collection

Josh is Head of Social Media for The Bicester Village Shopping Collection, one of the world’s leading luxury shopping destinations with a collection of 11 Villages across Europe and China.

Previously working in luxury automotive at Jaguar Land Rover, he joined The Bicester Village Shopping Collection in August 2016 to create & implement the businesses social media strategy.

Currently leading the influencer programme across 9 European shopping destinations & relevant source markets including China, Russia & Middle East. Working with a diverse mix of influencers across fashion, travel & lifestyle, as well as supporting up and coming content creators.

13:00 - 13:20

Wednesday 17 February Full Agenda

Diversifying areas of influence & targeting authentic voices

  • The rise of the KOC – finding our most influential customers
  • Targeting relevant audiences – the digital & human element of influencer selection
  • Collaborative experiential partnerships – building a programme that leverages peer groups