Jorne Korzelius

Head of Marketing, FitBit

Jorne Korzelius is Head of Marketing Fitbit for Northern Europe @ Google and leading a team responsible for media, public relations, social media, and retail marketing across the region. He has professional experience in FMCG, consumer electronics, and health and over 15 years of experience in building data-driven strategies for brands like Fitbit (now part of Google), Samsung and Nespresso.

Influencer marketing has been in the heart of the marketing strategy for Fitbit for the past years. Building authentic, long-term relationships with Fitbit brand ambassadors have played an important role in driving brand growth.