Hannes Santana

Head of Growth, Affable.ai

Hannes Santana combines extensive knowledge of markets across 3 continents and a deep understanding of business growth, media management and strategic partnerships. Before joining Affable, Santana gained experience building marketing and business development teams in the tech & startup industries with a strong focus on growth tactics involving amongst other business drivers, influencer marketing

09:20 - 09:40

Wednesday 17 February Full Agenda

Streamlining Your Influencer Campaign Funnel Through Automation & Analytics

  • Understanding all funnel stages
  • Manual vs. automated campaign management
  • Follower- vs. engagement demographics
  • The value of AI integration into influencer marketing