speaker-photo

Gordon Glenister

Influencer marketing and membership Strategy consultant

Gordon is the global head  of the influencer marketing division of the branded content marketing association, chief strategy officer for Audience2Media, keynote speaker, columnist for the London Evening Standard, Influence  Podcast host and author of best selling book Influencer marketing strategy.

12:30 - 13:00

Thursday, 23 June 1 London 23 June 2022 NEW

How one creator made $20k in a month by turning followers into paying customers

  • Monetisation is key……. and totally achievable
  • How a side hustle becomes a “life changer”
  • How creators are working with the world's #1 Social Media Publisher
  • Creator Case Studies and how to Publish Your Passion

Speakers:

• Paul Randall Creator Development HP Custom Content, HP Inc.
• Gordon Glenister, Influencer marketing and membership Strategy consultant

10:30 -11:00

Friday, 24 June London 24 June 2022 NEW

Fireside chat: The rise and power of influencer live streaming

Live streaming has grown exponentially during the pandemic, drawing a rising number of viewers looking for a new way to connect. The influencer industry adapted well to these major changes. Many influencers used this opportunity to better understand the interests of their followers and to strengthen their relationship with them.

Going live is a great way for influencers to interact and connect with their followers. Join us to learn how TikTok Live helps influencers to build their fanbase.

We’ll be discussing:

  • Why should influencers go live?
  • Tips on going live on TikTok
  • Opportunities to monetise live streaming
  • The role that influencer agencies play in this ever-changing space
12:30 - 13:00

Friday, 24 June London 24 June 2022 NEW

Fireside Chat: Where will influencer marketing go next?

An open discussion from experts in influencer marketing of the next big trends, tech and what marketers need to be preparing for in their campaigns.

Moderator:

• Gordon Glenister Influencer marketing and membership Strategy consultant

Panellists:

• Grace Fung Influencer Marketing & Comms Lead (Luxury Colour & Fragrances), COTY
• Ruby Soave Head of Influencer Marketing, Student Beans
• Stephen Maycock, Creative Strategist, Relatable

14:30 - 15:00

Friday, 24 June London 24 June 2022 NEW

Panel: The Creator Economy

This dedicated panel will review key tactics and strategies in working with content creators, curators and social talent.

Deep diving into key areas:

  • Best Practices that Excite and Engage Creators when Pitching your Influencer Marketing Campaign
  • How to work with creators long-terms for fluidity of content and partnerships
  • What is the next big thing in the creator economy and how can brands get ahead working with talent

Moderator:
• Gordon Glenister is an influencer marketing strategist , chief strategy officer, Audience2 Media

Panellists:
• Louise Alexandra Erskine, Creator
• Jodie & Miley Jo the Chorkie, Creator and Manager
• James Middleton, Creator & Fitness and Mindset Coach
• Sarah Mulindwa, Creator & TV personality