Whilst working in Financial Services, Emily discovered blogging as a creative outlet and started to recognise the opportunity for brands and influencers to collaborate on UGC and authentic WOM at scale. 4 years ago she turned her passion into her career and entered the influencer marketing industry in its very early stages, joining the influencer platform Takumi. In 2017, with the launch of TRIBE UK, Emily joined the team to lead brand partnerships & later took her experience across to spearhead their US launch. Upon her recent return to the UK, she’s joined MediaCom as Head of Influencer Marketing Strategy, working across their entire UK & WW client groups including Mars, Coca Cola, Sony PlayStation, American Airlines and many more.
Wednesday 17 February Full Agenda
Live Fireside Chat: Power of UGC in Traditional Media
Join Lauren Spearman, Head of Social & Advocacy at MADE.COm and Emily Trenouth, Head of Influencer Marketing Strategy at MediaCom as we deep dive into the world of User-Generated Content and Influencer Marketing Strategies.
This 45-minute fire-side chat will explore the rise in UGC as tactic marketers should utilise and how this can be used beyond organic media.