Claudia started her career in Communications almost by accident, taking up an internship at award-winning agency Ketchum. Claudia soon developed a passion for Public Relations and was there through the rise and continued evolution of influencer marketing – bringing an intrinsic understanding of what works and what doesn’t. Claudia is a beauty specialist having worked across luxury and mass brands such as Olay, Pantene, Carita, Decléor and Topshop Beauty but, 4 years ago, made the move in-house to Unilever and Dove, to help on build an award-winning internal Global Communications team. At Dove, Claudia works across Dove purpose, brand action and innovation, building global communications strategies across several categories.
Wednesday 17 February Full Agenda
Reinventing social influencer – from marketing to relationship management
- Social influencer within the Dove marketing model
- How Dove has reinvented it’s approach to social influencer – key principles
- Beyond engagement rates – proving the impact of social influencer
- Tips on how to work with social influencers to amplify your brand’s purpose