Claudia Tezcan

Senior Communications Manager - Dove Global, Unilever

Claudia started her career in Communications almost by accident, taking up an internship at award-winning agency Ketchum. Claudia soon developed a passion for Public Relations and was there through the rise and continued evolution of influencer marketing – bringing an intrinsic understanding of what works and what doesn’t. Claudia is a beauty specialist having worked across luxury and mass brands such as Olay, Pantene, Carita, Decléor and Topshop Beauty but, 4 years ago, made the move in-house to Unilever and Dove, to help on build an award-winning internal Global Communications team. At Dove, Claudia works across Dove purpose, brand action and innovation, building global communications strategies across several categories.

9:50 - 10:10

Wednesday, 17 February Virtual 17 February 2021

Reinventing social influencer – from marketing to relationship management

  • Social influencer within the Dove marketing model
  • How Dove has reinvented it’s approach to social influencer – key principles
  • Beyond engagement rates – proving the impact of social influencer
  • Tips on how to work with social influencers to amplify your brand’s purpose