Ben Jeffries is the 24-year-old CEO and co-founder of Influencer, a global leader in influencer marketing. Ben founded Influencer, partnering with YouTube star Caspar Lee as co-founder and CVO. Ben has since led his team to close multiple investment rounds for Influencer, while taking on clients such as Mars, Alibaba, P&G and Ocado. Ben is an award-winning entrepreneur. Ben was named in Forbes’ 30 Under 30 2020, as well as being awarded The Drum’s Rising Star 2019, Media Week’s Rising Star 2018 and BMW’s UK Tech Founder 2018.
Wednesday 17 February Full Agenda
Unsocial Media: Embracing Unsocial Metrics, The New Way To Win At Influencer Marketing
With so many changes to consumer behaviour, new platform innovations and a shift in the expectations audiences have on creators, the influencer marketing industry continued to redefine itself in 2020. These developments are forcing brands to change how they view the success of their campaigns, with ‘traditional’ social metrics no longer providing an accurate measure of the success of influencer marketing - if they ever really did. Social media is becoming unsocial and it will be those who use these new measurement tools to their advantage who will be the true winners in 2021.
In this talk, Ben Jeffries, CEO of global influencer marketing platform Influencer, presents the findings of Influencer’s latest research report, Unsocial Media: Embracing Unsocial Metrics, The New Way To Win At Influencer Marketing, including comments from 30 leading creators, advertisers and partners; people who have already embraced the shift to unsocial media metrics.