Take a moment and think about the people that have really influenced your life decisions over the past few years. Where do you come into contact with them? What did they say, do or stand for to captivate your interest?

Would you consider them to be an Influencer?

Join Alex Payne, Sky Sports television presenter, broadcaster and host of the hugely popular 'The Good, The Bad & The Rugby' podcast, as he shares real-life stories of brands engaging with authentic Brand Lovers to deliver marketing impact beyond paid influencer marketing campaigns.