WEDNESDAY, 17 FEBRUARY 2021 Conference Agenda

Covering various themes to support marketers with ideas and strategies to swiftly implement including; emerging platforms, authentic engagement, agency vs inhouse, crisis control, metrics and measurement, regulations, communities, nano and micro-influencers, audience targeting, budget management, B2B influencer marketing, influencer platforms and so much more…

08:50 - 09:00

Rachael Reid

Welcome to Influencer Marketing Conference

09:00 - 09:20

Esther Lopez Riva

Finding new and innovative platforms to connect with new audiences

  • Identifying the right influencers to drive their expertise within the platforms.
    Expanding the focus beyond Instagram: how we diversify our approach and focus on industry specific channels
  • Gamification of Fashion: Animal crossing, Twitch
  • Selecting authentic Influencers with a purpose that share values to make sure they are aligned with Tommy Hilfiger’s brand DNA.
  • How we can make sure we select the right talent for a fashion campaign or activation in order to add brand value that doesn’t became the brand persona
  • How can we use influencers to support both brand and business? Online to offline. Discovering new ways to connect with end consumers and activate 360 influencer campaigns

9:00 - 9:20

Claudia Tezcan

Reinventing social influencer – from marketing to relationship management

  • Social influencer within the Dove marketing model
  • How Dove has reinvented it’s approach to social influencer – key principles
  • Beyond engagement rates – proving the impact of social influencer
  • Tips on how to work with social influencers to amplify your brand’s purpose

09:20 - 09:30

Case Study - Quickfire Presentation Morning

09:30 - 09:50

Morning Virtual Sponsor Presentation

09:50 - 10:00

Case Study - Quickfire Presentation Morning

10:00 - 10:20

Flora Coluccia

From planning to conversion: behind the scenes at Lancôme's influencer marketing success

  • What are the main differences between new and heritage brands when adding Influencer Marketing to the marketing mix? Learn how vital brand values and objectives are for Lancôme in order to choose its marketing channels and the most appropriate brand ambassadors.
  • Understand the importance of fixing your target and objectives before creating and implementing your influencer marketing strategies hence increasing awareness, engagement or conversion.
  • How has Covid-19 impacted the brand’s Influencer Marketing strategies? Discover how Lancôme transformed the objective of its influencer marketing strategy to support its e-commerce channels.

10:00 - 10:20

Ricarda Peter

When the world stood still, the influencer industry kept moving

  • Explore how sports brands can cut through online noise to forge meaningful connections with their community
  • Discover the ASICS FrontRunner ambassador programme and its role within the business
  • Emphasize the importance of authentic, loyal and long-term ambassador relationships in a year of crisis

10:20 - 10:30


10:30 - 10:50

Sophie Clarke

Why influencer marketing is a game changer for the hospitality sector: The Radisson Hotel Group story

  • Explore the key role of micro and nano influencers in Radisson's influencer marketing strategy
  • Understand why building strong and valuable long-term relationships with influencers is key beyond Covid-19 struggles
  • Discover why harnessing the power of incredibly quality content and storytelling is vital to engage customers and build trust
  • Delve into new creative influencer marketing campaigns and how to use influencers from across the globe to increase brand awareness and engagement

10:30 - 10:50

Martin Jaskolowski

Session outline coming soon

11:00 - 11:45

Live Panel with Sponsor

11:50 - 12:00


12:00 - 12:20

Flora Noble

Harnessing the power of influencers in the charity sector – Oxfam GB’s first year of full-time influencer marketing

  • Explore the role that influencers can play in supporting campaigns in not-for-profits.
  • Hear about some of the key ethical issues around working with influencers as a charity, and how Oxfam negotiates them.
  • Delve into some of the dos and don’ts of charity influencer marketing – what works, and what doesn’t.

12:20 - 12:30

Case Study - Quickfire Presentation Afternoon

12:30 - 12:50

Lunchtime Virtual Sponsor Presentation

12:50 - 13:00


13:00 - 13:20

Pierfrancesco Scotti

Does it take a scientist to talk to a scientist? Opportunities and barriers for B2B Influencers marketing in the Professional Oral Care community

Influencers are relatively new to B2B marketing. Professional communities like to be spoken as experts, so a key challenge is how to get the right balance between forming emotional connections with the oral care professionals whilst keeping a professional and scientific tone. Finding and selecting the right influencers is not easy. There aren't enough influencers in this sector, and therefore the competition can be high. At the same time, we are faced with the opportunity of creating our own advocates.

13:00 - 13:20

Josh Sellers

Diversifying areas of influence & targeting authentic voices

  • The rise of the KOC – finding our most influential customers
  • Targeting relevant audiences – the digital & human element of influencer selection
  • Collaborative experiential partnerships – building a programme that leverages peer groups

13:30 - 13:50

Afternoon Virtual Sponsor Presentation

13:50 - 14:00


14:00 - 14:45

Yenan Wang


Maria von Scheel-Plessen


Jonathan Saccone Joly

LIVE PANEL: The future of influencer marketing: Discover trends and technologies that will shape how brands interact with influencers 

  • Why forging long-term relationships with influencers is the most productive way forward
  • Authenticity, brand-loyalty, high-quality content and long-term value – the magic formula for success?
  • Exploring the key role of big data and analytics for increase efficiency
  • How are brands harnessing global millennial spending power by measuring the sentiment of younger consumers?
  • In a challenging post COVID-19 scenario, what’s the best strategy to get your influencers to drive action beyond awareness?
  • TikTok and beyond: How to leverage influencer video to be most effective for your brand?

14:50 - 15:00

Case Study - Quickfire Presentation Afternoon

15:00 - 15:20

Jasira Zondervan

Influencer Marketing in the Music Bizz - From Idols to Influencers and Vice versa

Session outline coming soon...

15:00 - 15:20

Curtis Midkiff


Oisin Lunny

Diversity & Influencers: How engaging more diverse content creators can drive real impact

A fireside chat with Curtis Midkiff, Brand Building Social Strategy Leader, Kroger and Oisin Lunny.

Over his decade of experience leading social for a range of nationally and globally brands, Curtis has been a strong advocate for corporate partnerships with diverse influencers and content creators.  In this chat, Curtis will discuss the importance of inclusion in influencer marketing and its benefits to brands on many levels.  He will also share a roadmap for brand marketers looking to launch more inclusive influencer campaigns and strategies.

15:30 - 15:50

Marcus Foley

How to work with top tier talent

Who leads the relationship when an influencer is almost as famous as your product?

Distinction and authenticity are critical. Chasing reach without understanding the connection between your product and the influencer will create content that feels hollow. Get the wrong star, or an overused celebrity and your brand won’t get the attribution it deserves. Working with someone who doesn’t want to truly collaborate can end up being a thankless task.

Marcus will also share some great work, some rules, observations and considerations to help you get the most from working with top tier talent.

15:30 - 15:50

Liisa Ennuste

How data-driven approach to Influencer Marketing helped us scale successfully

Session outline coming soon...

HURRY UP! Book your seat!


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