INFLUENCER MARKETING WORLD London 2022

09:30 - 10:00

Empowering your influencer campaigns with data

  • Using data to make informed influencer selection
  • Reviewing your campaign analytics
  • Attaining new audience insights for future campaigns and partnerships
  • Budget optimisation for ROI

10:00 - 10:30

Morning Partner Presentation

10:30 - 10:40

Mid-morning Partner Presentation

10:40 -11:10

Fireside Chat: Diversity and Representation in Influencer Marketing

11:10 - 11:40

Morning Networking Break

11:40 - 12:20

Panel: Building a powerful influencer marketing strategy

  • Why long-term relationships with influencers can harness future growth opportunities
  • Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
  • Exploring the key role of big data and analytics for increase efficiency

12:20 - 12:30

Lunchtime Partner Presentation

12:30 - 13:00

Standing out in the crowd! Finding the right influencer to create distinct content for your brand!

  • Reviewing best practices with influencers to boost brand awareness
  • How to reach new audiences through new content
  • Creating campaigns that resonate with your audience

13:00 -14:00

Lunch & Networking Break

14:00 -14:30

Working with influencers to boost your brand awareness and consideration: do’s and dont’s

14:30 - 15:00

Afternoon Partner Presentation

15:00 - 15:10

Mid-afternoon Partner Presentation

15:10 - 15:30

Afternoon Networking Break

15:30 - 16:00

Communities of Influence: Building Influencer Marketing Programs that Drive Business

09:30 - 10:00

Working with Talent from the Ground Up: Influencers, Community, Creators and Advocates

  • Practical tips and considerations when working with talent
  • What we’ve learned so far and some pitfalls to avoid
  • Choosing the right influencer for your campaign

10:00 - 10:30

Morning Partner Presentation

10:30 - 10:40

Mid-morning Partner Presentation

10:40 -11:10

Morning Networking Break

11:10 - 11:40

Panel: Exploring Influencer & Brand Relationships & Measuring Success

  • Exploring the opportunities of building relationships with influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI
  • Understanding how influencers become the voice of your brand and the risks associated

11:50 - 12:00

Lunchtime Partner Presentation

12:00 - 12:30

Micro and Nano Influencers: Opportunities and Success Stories

  • Reviewing the rising trend of micro & nano influencers
  • The opportunities for brands to work with engaged audiences
  • Exploring successful partnerships with micro & nano influencers

12:30 - 13:00

Fireside Chat: Where will influencer marketing go next?

13:00 -14:00

Lunch & Networking Break

14:00 -14:30

Afternoon Partner Presentation

14:30 - 15:00

How to leverage video in your influencer campaigns

15:00 - 15:10

Mid-afternoon Partner Presentation

Influencer Marketing World – London is co-located with DMWF Global on 23- 24 June 2021 at the Business Design Centre. Your all access pass you will gain access to four additional tracks at DMWF Global across two days. 

SUBSCRIBE TO NEWSLETTER

Want Something Extra?